In 1996, Jay Howard, founder and president of CSM Production, received a phone call from the 600 Festival about two months prior to the second “Speed Street”. That phone call would change the course of CSM Production.
Days prior, the former executive producer had resigned and naturally with an event pending, the organization was desperate to get a solution in place. That solution, CSM Production, would gather up the pieces and produce its first of 22 Speed Street events, now known as Circle K Speed Street presented by Coca-Cola.
Fast forward two decades and CSM Production is in the midst of planning five 600 Festival events in the Charlotte region that commemorate the May races at Charlotte Motor Speedway.
This year’s lineup includes Movies on the Campus in conjunction with Jiggy with the Piggy in Kannapolis on May 5; Haulers on Union presented by Freightliner in Concord on May 18; Little 600 at GoPro Motorplex in Mooresville on May 23; the PNC Speed Street 5K on May 25; and Circle K Speed Street presented by Coca-Cola in uptown Charlotte May 25-27.
Most notably, CSM Production records its 22nd year producing Circle K Speed Street presented by Coca-Cola. The team held nothing back in securing a stellar lineup of live entertainment including country music stars Jake Owen and Billy Currington; hip hop and R&B disc jockey DJ Jazzy Jeff; and funk band, Lakeside.
The three-day festival takes place May 25-27 in Charlotte, North Carolina, and features a variety of sponsor displays, musical entertainment, access to racing’s brightest stars, a variety of food and beverage, a kids’ zone presented by Morris Jenkins and much more. An estimated 250,000 people attend the three-day event that features an average of 15 musical acts, 25 hours of live music and more than 20 driver and guest appearances.
CSM Production manages all aspects of the event such as sponsorship sales, marketing and public relations, event planning, permitting, collaborating with city officials, street closures, event logistics, ticketing, audio and video, concert production and much more.