With CSM Production’s commitment to innovation and the science of event production, it was only befitting that the organization lent its expertise to Google for its event presence at the March 25 Atlanta Science Festival.
The Atlanta Science Festival is the metropolitan’s largest interactive science event. Held in Centennial Olympic Park, the mission of the festival is to encourage science exploration, discovery and innovation. With more than 100 exhibits, adults and children alike had their passions sparked by the opportunities for hands-on experimentation.
Naturally, Google, a game-changing innovator, wanted to be at the heart of that effort.
With two weeks to plan and produce “Google Village,” CSM Production worked collaboratively with Google’s agency, Jackson Spalding, and the Atlanta Science Festival to coordinate logistics. The trio assumed responsibility for corralling ideas, opinions and bringing the vision to life. With multiple hands on deck, it took an extra amount of coordination to manage vendors and communicate clearly with all parties involved.
The nearly 30-year-old event production company captured the pre-event management role, coordinated details for the 40 by 60 science tent, provided a stage deck and skirt, delivered four TVs as well as supplemental furniture in partnership with AFR Furniture.
Within the science tent, various activation zones were created to allow guests to interact with Google products. From the Google Gravity Games soap box derby car to a lounge for resting to product touchpoints, Google had thousands of guests travel through Google Village.
CSM’s client at Google shared that the “event was lovely, and they are looking ahead to their next event with CSM.” Similarly, Jackson Spalding noted that our “CSM on-site leaders (Nate Poirer and John Hawley) were awesome to work with.”