Creative individuals think differently. We are born into the world with eyes wide open, taking everything in, examining, deciphering, interpreting, and of course, designing.
We are visual thinkers, masterful creators. We possess the unique ability to take an incipient and unrefined idea, pick it apart, analyze and refine it, spawning a visual representation that conveys a message clearly and concisely without question. Our task is solidifying thought into reality through design.
One of the most challenging aspects as a designer is interpreting someone else’s vision.
The creative services department at JHE works hand-in-hand with project managers to bring a client’s ideas to life. Through both two- and three-dimensional design, we ultimately create a concrete solution that the client can easily visualize and understand.
However, not every project travels the same path. Where one may succeed immediately, others might require a deeper understanding of the client’s objective through an arduous back-and-forth with multiple versions and numerous revisions. Nevertheless, with a little finesse and some great design implementation, JHE creative services team succeeds in bringing our clients’ visions to realization.
Having a team of designers with more than 25 years of design experience with a wide assortment of different backgrounds helps us to set ourselves apart. Our department, who works with more than two dozen clients a year, has the ability to look at projects from a variety of different angles to develop the best solutions for our client’s vision.
– Derek Lane
Derek Lane, creative services, Sprint, NBA Game Time, Durant, NASCAR Preview, NASCAR
Since JHE’s beginning, May has been the benchmark month for the company. We have more projects in more venues than any other time of year.
The NASCAR Sprint All-Star week in Charlotte is what separates the men from the boys and the women from the girls. One of the marquee events is the NASCAR Sprint All-Star Race opening ceremony. In a matter of minutes a race track that moments ago was filled with race cars is transformed into a rock show style spectacle complete with video walls, pyrotechnics, live audio, and all of the pomp and circumstance that should accompany a pro-sports all-star event.
In the months leading up to the show, all of the artwork and video designs are rendered for approval. The print materials are sized, drawn, proofed, and printed to fit the client’s standards. The video portion goes through a similar process, but often the final versions are not able to be fully completed until within days of the show.
Once the physical aspects of the stages are decided, we map out the technical plan including cable paths for the video, lighting, audio, and communication lines. The main goal is to provide the necessary data to the required locations on the stages and have them powered up and with signal in minutes. In addition, it would be impossible to move the stage into place for the show as one piece since it is approximately 150 feet long and more than 20 feet wide. So instead it rolls out as seven separate main pieces that need to be connected with assorted signal cables once it is in place.
Early in the week, the technical guys load the video walls, speaker stacks, communication drops, and lighting fixtures. Once this is done and signal paths are checked, it is ready for show time.
When the Sprint Showdown checkered flag flies, a dozen technical members connect the various cables and wires needed for the speakers, lights and videos within five minutes or less.
The NASCAR Sprint All-Star Race opening ceremony joins several events during those two weeks including Food Lion Speed Street, NASCAR Hall of Fame Voting Day, Speedway Children’s Charity Gala, and the Coca-Cola 600.
These two weeks in May highlight the critical nature of what we do and how imperative it is to have a well-organized plan, talented team members and a passion that surpasses all expectations.
See you next time,
NASCAR All Star, Pit Crew Challenge, Food Lion Speed Street