On Saturday, Oct. 8 in Nashville, Tennessee, more than 40,000 soccer fans attended the highly-anticipated soccer game pairing Mexico versus New Zealand. It was the Mexico National Team’s (MNT) first time competing at Nissan Stadium, home of the NFL’s Tennessee Titans.
JHE worked hand-in-hand with Nissan to create a pre-game rally at the Nissan North America headquarters in nearby Franklin. The rally took place Friday, Oct. 7 with hundreds of employees and family members celebrating the partnership between Nissan and the Mexican National Soccer Team.
To demonstrate its commitment to the Hispanic community, Nissan unveiled its local promotion featuring a comprehensive activation with social, digital, onsite, in-game, broadcast, a consumer sweepstakes and a fan app.
JHE assisted the auto manufacturer with audio and AV support for the presentation and playback of video spots featuring MNT legendary goalkeeper Oswaldo, who made a meet and greet appearance at the pep rally.