In the big business of e-commerce, names like Google, Amazon, eBay and Wal-Mart often come to mind as the leading retailers in this space. But it is often the businesses behind those brands, like ChannelAdvisor, that fuel long-term success and growth.
For more than a decade, ChannelAdvisor has set the global standard for e-commerce optimization by providing best-in-class technology, strategic services and thought leadership to help retailers and branded manufacturers master the complexity of connecting with consumers online.
For eight years, JHE Production’s corporate event experts have had the privilege to produce ChannelAdvisor’s annual e-commerce conference. The three-day production is an e-commerce “state of the industry” with leading brands discussing sales, analytics and much more.
JHE’s efforts began six months in advance planning the technical direction of the show including audio, video, lighting, staging, breakout room support, and technical and show direction.
With four hundred attendees set to convene at the ARIA Resort and Casino in Las Vegas for “Catalyst Americas 2016,” the team of eight arrived on Saturday, April 9 for load in and setup. Rehearsals began Sunday with featured speakers and breakout sessions scheduled for Monday through Wednesday.
For the premier speakers, JHE introduced new edgeless 16 by 28.4 foot projection screens, which combined into a 16 foot tall by 85 foot wide canvas. Utilizing six total 20kHD lumen projectors, presentations were showcased in more than 6.2M pixels across the surface.
ChannelAdvisor’s opening session featured Billy Beane, executive vice president of baseball operations for the Oakland Athletics and subject of the 2003 book “Moneyball” and the subsequent Oscar-nominated film. Additional thought leaders included David Spitz, CEO of ChannelAdvisor; Scott Hilton, chief revenue officer at Jet; Hal Lawton, senior vice president of eBay North America; Vineet Buch, director of product management for Shopping Search at Google; Jason Goldberg, senior vice president of commerce and content practice at Razorfish; and Rob Green, director and general manager of Amazon Business.
As the curtain call fell on another successful corporate event production, client feedback was outstanding.