Who doesn’t like a good celebration? In case you missed it May 18, the NASCAR Silver Bullet Bash presented by Coors Light was the place to be.
Held at The Fillmore, more than 1,000 Coors Light-invited guests enjoyed a concert featuring country music artist Maren Morris. The Texas-born singer-songwriter is the reigning 2016 CMA New Artist of the Year including nominations for Best New Artists at the 59th annual Grammy Awards. Her debut single, “My Church,” is the lead single from her debut full-length, HERO, which earned her a Grammy for Best Country Solo Performance.
From 8 – 9 p.m., industry and consumer guests mingled for a pre-party in an outdoor beer garden while the Steven Metz Band performed. Known for its high-energy music, Steven Metz and band travel the Southeast with an array of cover songs featuring country, rock and popular tunes.
Ricky Stenhouse Jr. and Ryan Blaney served as party hosts with special appearances by Brad Keselowski, Corey LaJoie and Brennan Poole.
And of course, CSM Production was on hand to ensure a successful party. The team provided overall event management, production and branding.
In addition, CSM created a red-carpet experience complete with five-foot-tall, 40-feet long NASCAR bar mark for guest photos. Lighting effects created an exciting atmosphere leading into a party inside the Fillmore.
Inside, CSM branded five areas with a mix of Coors Light and NASCAR brands as well as the imagery of the Coors Light iconic mountains and various track shots. Each bar also had a custom look incorporating the NASCAR Silver Bullet Bash event brand.