Sprint All-Star Race Goes Digital

May 19, 2013

NASCAR Sprint Cup Series stars battled it out for the fan-favorite Sprint All-Star Race at Charlotte Motor Speedway May 18. The race served as the kickoff to the “10 greatest days in racing” which also includes Food Lion Speed Street presented by Coca-Cola and the Coca-Cola 600.

For the past nine years, JHE has been in charge of the star-studded, rock show-style opening ceremony complete with video walls, pyrotechnics and live audio. This year, Sprint enlisted JHE to completely overhaul the show to feature the latest technology that wowed the NASCAR buffs.

The in-the-round stage featured nine video screens: one at the center of the stage and eight mobile video screens on either side of the stage that had digital content flowing from screen to screen. In the center of the stage, a 22-foot star displayed revolving custom content specific to each driver as they were introduced.

Drivers were hidden beneath the nine-foot tall stage and took the stage from behind the digital screen. As the drivers walked the stage, the pit crews pushed the team’s car down the front stretch where the driver joined them, granting fans front-row access to all NASCAR’s stars. Custom signage and Sprint branding abounded throughout the space.

While the technology was impressive, the biggest challenge was coordinating the logistics to make “the moment” come to life. The second biggest challenge was bringing it to life with only 10 minutes to set up the stage before coverage on SPEED went live and 10 minutes to break it back down and clear the track before the green flag dropped. Approximately 60-70 people from JHE, Digital Sound Systems, Total Event Productions and East Coast Pyrotechnics, were a part of making sure the opening ceremony went off without a hitch for the thousands of fans in the stands and the millions watching the show unfold on live primetime TV.

JHE was excited to bring Sprint’s newest vision to life at its home track.

NASCAR Sprint Cup Series, Sprint, Sprint All-Star Race, Charlotte Motor Speedway, 10 greatest days in racing, Food Lion Speed Street presented by Coca-Cola, Coca-Cola 600, NASCAR, SPEED, FOX Sports, Digital Sound Systems, Total Event Productions, East Coast Pyrotechnics
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