Tee Time for IZOD

April 30, 2013

Known for its colorful and energetic designs, IZOD wanted to bring fresh, new style to the world of golf in 2013. IZOD’s sports marketing program kicked off at the acclaimed Masters and then put an elite golfer to the test for charity, all with a little help from JHE.

Partnering with Maxim magazine, the clothing brand dreamt up the ultimate Masters hospitality house and enlisted JHE to bring that dream to life.

The hospitality house was home to the IZOD social media hub April 8-12, with the team’s social media gurus parked inside and broadcasting live updates by the minute. IZOD golf ambassadors including Webb Simpson, Scott Piercy and Spencer Levin, stopped by to interact within the space as well. In addition, Google had a strong presence, hosting a PGA Tour Google+ hangout featuring IZOD golfers and Maxim models. Visitors had the chance to test out Google Glass, the newest innovation from the tech giant.

The IZOD hospitality house was transformed on Wednesday from a daytime VIP hub to a vibrant, party scene that was home to the Maxim Clubhouse. The clubhouse featured mannequins in golf attire, IZOD signage and golf touches throughout. Influencers, elite VIPs, IZOD golfers and Maxim models mingled across the street from Augusta National.

Only a few weeks later, IZOD put Webb Simpson’s skills to the test at the Belk store at SouthPark Mall in Charlotte, N.C. The clothing company enlisted JHE to re-create a golf green with a 100-yard bull’s-eye. JHE dreamt up the challenge and executed the design and build of the stunt on top of the parking structure.

On April 29, Simpson had one chance to hit the ball inside the “O” of the IZOD logo to earn $100,000 for Beds for Kids. Simpson‘s attempt faded just right of the target, however, IZOD and Belk still presented Beds for Kids with a $20,000 check.

JHE is excited about future opportunities to work with the clothing giant.

IZOD, golf, Masters, Maxim, hospitality house, IZOD social media hub, Webb Simpson, Scott Piercy, Spencer Levin, Google, Google Glass, Google+, Belk, SouthPark Mall, Beds for Kids
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